Clothing boutique opens at the new Shelter Cove Towne Centre
By Andrea Six
Online Article - Click Here

People love to shop, especially while on vacation, which is why the Hilton Head favorite, Coastal Bliss, has moved locations to the new Shelter Cove Towne Centre, one of the islands newest shopping destinations, next to the new Shelter Cove Community Park.

This quirky island style shop boasts great individual pieces, handpicked by owners Blake Fraum and Christina Dzendzel. With bold colors, patterns and silhouettes appropriate for almost any age range, Coastal Bliss provides the classic Hilton Head style and shopping experience that can be brought back home, wherever it may be, and worn throughout the year. The best part about it is that both owners are from Hilton Head so you know you’ll be wearing the best native Hilton Head styles around.

“We both grew up here, we both got married here, and we foresee ourselves living here probably for the rest of our lives,” said Blake Fraum, co-owner. “We thought it would be a fun adventure.”

With their first store opening in 2013, Fraum and Dzendzel quickly became a Hilton Head favorite, gracing the cover of local magazine CH2 and talking about their shop on local news and talk shows like ‘Talk of the Town.’ It only took a year for them to move into what is slotted to be one of the biggest shopping destinations on Hilton Head, Shelter Cove Towne Centre.

“We thought there was a need for it,” said Fraum. “It is nice that there have been more options within the past couple years. And we are excited that Shelter Cove has turned into a shopping destination and there are more stores and people can go to one place and have a variety of different shopping options.”

Coastal Bliss has a large selection of different styles so there is something for almost everyone to love. Trendy, classic and bohemian cut tops and dresses with beautiful patterns and bright island colors dominate the turquoise and orange storefront, with great natural and free spirited jewelry. Even shoes, bags, scarves and beachwear are available for purchase.

“We try to get different styles. Christina and I have different styles but we feel they compliment each other,” said Fraum.

Since the girls pick out each item by hand, they don’t settle for just anything.

“We try to find unique pieces and one of a kind items that we think are special that our customers will think are special also,” said Fraum.



Coastal Bliss is located at  38 Shelter Cove Ln. at the Shelter Cove Towne Centre. For more information, please call Coastal Bliss at (843) 802-4050 or email them at